Guerrilla Profits
by Jay Conrad Levinson & Stuart Burkow
Paperback: 256 pages
Publisher: Profits Press
Language: English
Dimensions: 6X9

Table of Contents:

Foreword by Dan Kennedy - pg. ix

Introduction by Jay Levinson - pg. xi

Introduction by Stuart Burkow - pg. xv

Preface - xix
- Profit Leverage Points
- Your Primary Profit Sources
- Thinking differently about your business

Chapter 1 - Strategy #1:
Maximize Your Interactions - pg. 1
- The Critical First Points of Contact
- Essentials for good customer interactions
- A rarely used secret weapon
- The dark side of employee attitude

Chapter 2 - Strategy #2: Capture More
From Your Transactions - pg. 19
- Inbound Conversion & Outbound Sales
- The 7 Common Transaction Methods
- Boost sales: “Good-until-cancelled” options
- Increase purchases: Selling “down the line”

Chapter 3 - Strategy #3:
Boost Your Marketing Results - pg. 39
- The Top 10 Items to Test
- Series & Sequence marketing
- Standing out from the crowd
- Hidden benefits that boost response

Chapter 4 - Strategy #4:
Build Up The Value - pg. 61
- The problem with price shoppers
- A better solution to selling on price
- Testing the higher-priced waters
- Building value: Package Deals & Bundles

Chapter 5 - Strategy #5:
Change The Rules - pg. 87
- Harness Your Competitors to Advantage
- Alternative Method, Media & Markets
- Promote & sell through alternative markets
- Matching offers to markets

Chapter 6 - Strategy #6:
Profit From Other Businesses - pg. 113
- The easiest profit-generating phone call
- How to structure joint-venture (JV) deals
- Powerful profit method: Giving Referrals
- Profits from your Vendors and Suppliers

Chapter 7 - Strategy #7: Recapture
Lost Profit Opportunities - pg. 139
- A Missing Piece of the Conversion Puzzle
- Reactivating your former customers/clients
- Recapturing Other Business’s Lost Profits
- The Hidden Revenue of a business

Chapter 8 - Strategy #8:
Gain From Giving Things Away - pg. 157
- A powerful way to get new business
- The Law of Reciprocity
- Sampling & Trials power methods
- The downside of giving things away

Chapter 9 - Strategy #9:
Create Excitement - pg. 173
- Turning excitement into profit opportunities
- The one method with highest participation
- Interactive ways to create excitement
- Free Media Exposure

Chapter 10 - Strategy #10: Capitalize on
Your Business’s True Wealth - pg. 195
- The secrets to understanding your clientele
- Profiling Your Best Customers & Prospects
- Customer’s Interests, Needs, and Desires
- Tailoring offers to your best customers

Bonuses, Free Gifts & Exclusives - pg. xxiv

Reference & Resource Directory - pg. xxxi

Index - pg. xxxvii

 

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From Jay Conrad Levinson:

"This book presents you with a unique opportunity to change your business fortune and your life for the better. [It's] a distilled collection of business wisdom that can offer you a path to greater rewards and satisfaction in your business - and can help cause all your hard work to really pay-off, while helping you avoid expensive and time-consuming mistakes."

 

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Jay Levinson Stuart Burkow

Jay Conrad Levinson is the author of the best-selling marketing series in history, Guerrilla Marketing, and has written or co-authored 57 business books. Jay’s books have sold more than 21 million copies worldwide, and are now in 62 languages. His guerrilla concepts have influenced marketing so much that his books are required reading in many MBA programs.

Jay taught Guerrilla Marketing for 10 years at the extension division of the Univ. of California in Berkeley, was a practitioner of it in the United States as Sr. VP at J. Walter Thompson, and in Europe, as Creative Director of Leo Burnett Advertising. Jay has written for Entrepreneur & Inc. Magazines, and online for Microsoft, AOL, and Fortune Small Business.

Stuart Burkow is a serial entrepreneur, marketing rainmaker - and a high-caliber business profits expert with over 35 years of direct, hands-on, “in the trenches” experience, starting his first business at just 14 years old. He has owned, built and operated successful businesses in retail, wholesale distributing, manufacturing, publishing, marketing agency and services, direct sales and mail order... and is President of Guerrilla Profits International, based in La Jolla, CA.

Stuart has worked directly with the legends in business training, growth, motivation, and marketing such as Jay Abraham, Robert Allen, Dan Kennedy, Brian Tracy, Denis Waitley, and of course, Jay Conrad Levinson - and has joint-venture partners around the world.

 

 

 


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